Fenty Beauty by Rihanna

Fenty Beauty is Rihanna`s make up line which was launched in September 2017 and made a boom in the world of decorative cosmetics. Actually the name of the brand comes from her real name which is Robyn Rihanna Fenty.

The main inspiration for her make-up was to include all women with different types of color, from the lightest to the darkest, to use it, because so many times the makeup industries can be limited and especially girls with brown or very light skin are left out. She wanted everyone to feel good in their skin. This is really good and also how should be done because there are so many variations, so many skin tones, so many undertones, so this makeup line is perfect for fining and matching your skin color.

Rihanna`s skin can be pretty oily and that’s what keep her going about creating this perfect light-as-air formula, and makes you feel like “perfect skin” and not “make up on skin”. Also, her make up helps to not to get oily or Grisy and because of that it has soft and mat finish. Like her make-up artist says “She wanted to keep everything mutual and clean” and she succeeded in that.

Fenty Beauty make up line come with concealers, creamy stick highlighters, make up brushes, a blush and a highlight duo with a compact mirror, lip glosses, a beauty blender, and a tube of blotting papers. It has everything that we need for one perfect and pretty natural look and above all it is 100% cruelty free.

The primer matches every skin tone. For the foundation she created a wide range of colors, to be exact, 40 shades, velvety matte that covers up all the skin tones. Shimer sticks, which come in 8 colors, very fun and playful.  The highlight has such a high shine, with just a little bit, you will have the perfect effect. Invisimatte blotting powder, this is the best discovered formula that also works for all skin tones, completely mattifying and like she said “something that you could put on throughout the day as many times as you want without it kinking up”

Her recommendation about this make up line is “have fun with it” like she does. For example, she uses her Killawatt highlighter in so many ways, like she put it in her eyes, cheeks and also the body. There are so many different colors to choose and play with it.

In 2012 Rihanna created Clara Lionel Foundation (CLF) in honor of her grandparents Clara and Lionel, which supports and funds groundbreaking and effective education, health and emergency response programs around the world.  So, the great thing about her make-up line, above everything else, is that every time you buy some of her makeup products, an amount of those money goes to the foundation.

In a very short time Fenty Beauty make up line has achieved great success and therefore has received many awards like WWD Beauty Inc. Award for launch of the year in the prestige sector, which proves how good the quality is.